Full Name & Designation

Thanumalaya Perumal K — Co-Founder & Director – Strategy,
BRIO Elevators, Odyssey Elavators & Claro Windows & Doors

Executive Summary

Thanumalaya is a seasoned turnaround expert and growth architect with
20+ years of experience across consumer durables, telecom, broadband,
and smart home solutions. He has built businesses from zero to market
leadership—setting national records for distributor appointments and
subscriber growth—and scaled them into sustainable, profitable
operations across rural, urban, and metro geographies worldwide.

At Claro and BRIO, he blends strategic vision with operational rigor to
drive premium franchise expansion, brand positioning, and P&L
excellence. A culture-first leader, he is deeply invested in HR
systems, leadership development, and people performance—consistently
building high-ownership, KPI-driven teams through structured hiring,
training, and performance frameworks.

Current Role & Key Responsibilities

• Global Expansion: Architecting Claro’s and BRIO’s
  roll-out strategies, from channel mapping to multi-country franchise
  footprints
• Franchise Ecosystem: End-to-end partner acquisition,
  onboarding, and retention using systems proven at Tata and Airtel
• GTM & Brand Narrative: Crafting market-facing
  campaigns and experiential roll-outs aligned with luxury,
  earth-centric values
• Design Collaboration: Working with architects and
  developers to integrate minimalist, future-ready solutions into
  marquee projects

Career Journey / Professional Experience

• Nibav Home Lifts – VP, Global Sales:
  Scaled monthly sales from under 10 to 300+ units and revenue from
  ₹7 Cr to ₹360+ Cr within 3.5 years; led international expansion across
  the USA, Canada, Mexico, Australia, Malaysia, Kenya, and Nigeria.
• Hathway Cable & Datacom:
  Built a 300+ FSE network, grew subscribers to 4,500 per month in under
  12 months, and launched ROTN–Vellore with 5,000+ subscribers in
  6 months.
• Tata Teleservices:
  Set a national record by appointing 350+ rural distributors in
  60 days; doubled revenue as Zonal Manager (Chennai & Pondy);
  received three “Best Zonal Manager” awards and two President’s
  Awards.
• Bharti Airtel:
  Delivered eightfold revenue growth in the Central Tamil Nadu region.
• Early Roles & Global Projects:
  Held leadership roles at BPL Mobile, Blow Plast, and Cholamandalam
  Finance; drove ₹25 Cr revenue in Canada within 18 months and led
  global scale-ups across Australia (200% YoY), Malaysia, UAE, and
  Africa.

Industry Expertise & Specializations

• Business Turnaround & Scale-Up Strategy
• GTM & Distribution Network Build (250+ distributors in 60 days)
• P&L Ownership & Hyper-Growth Execution
• Multi-Market Expansion (India, AU, MY, UAE, NA, Africa)
• Franchise Partner Development & Onboarding Systems
• Smart Home & Fenestration Leadership
• Visionary Branding & Experiential Customer Journeys

Entrepreneurial Impact / Contributions

• Defined premium value propositions and unified go-to-market playbooks for both brands
• Piloted rapid market experiments to validate product–market fit and optimize pricing
• Built franchise systems based on proven, repeatable business models
• Scaled revenue pipelines from zero to multi-million-dollar operations across five continents

Educational Background

• MBA (Marketing) – University of Madras, First Class (1997)
• B.Sc. Mathematics – Madras Christian College (1994)
• Early distinctions in collegiate debating and leadership communication

Awards & Recognitions

• National record: 350+ rural distributors appointed in 60 days (Tata TN)
• Best Zonal Manager – Tata (2012–13), awarded by Senior VP, Docomo Japan
• President’s Award – two consecutive quarters (Tata South Hub)
• Global Sales Growth Medal – Nibav (₹7 Cr to ₹360 Cr turnaround)
• Best Gallup Score – Airtel TN (2010–11)

Leadership Philosophy

“Growth doesn’t start with strategy—it starts with vision, data-driven
courage, and the willingness to reimagine what’s possible.”

Public Presence / Media Mentions

• Keynote speaker at franchise, telecom, and luxury-brand leadership summits
• Active LinkedIn thought leader on scale-up strategy, omni-channel distribution, and smart-home trends
• Featured in industry podcasts on global market expansion

Personal Values & Driving Beliefs

• Clarity & Speed: Navigates complexity with decisive execution
• Data-First Decisions: Every pivot is backed by rigorous analytics
• People & Systems: Coaches 100+ leaders globally, building cultures that scale
• Earth & Customer Centricity: Sustainable practices with white-glove experiences

Vision for the Future

• BRIO Elevators – World’s most trusted, design-forward luxury elevator brand
• Claro Windows & Doors – Minimalist, future-ready openings connecting people with light, life, and luxury