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Ramachandran Swaminathan

Founder and Managing Partner


Full Name & Designation

Ramachandran Swaminathan — Co-Founder & Director, Sales & Expansion,
BRIO Elevators, Odyssey Elavators & Claro Windows & Doors.


Executive Summary

Ramachandran Swaminathan is a visionary sales leader and market architect
whose career reflects fearless reinvention and sharp execution.
Beginning as an IT programmer, he transitioned into business
development, mastering P&L ownership, go-to-market strategies, and
high-impact negotiations. As Director – Sales & Expansion at BRIO
Elevators, he has driven exponential franchise growth across India and
earlier scaled Elite Elevators’ annual unit sales from 100 to over
1,500, combining technical expertise, data-first strategy, and
world-class leadership.


Current Role & Key Responsibilities

  • Leads multinational sales and revenue strategy for BRIO and Claro
  • Drives franchise acquisition, partner onboarding, and scaling across geographies
  • Oversees training programs, performance benchmarks, and expansion planning
  • Ensures alignment between sales performance, product delivery, and customer satisfaction


Career Journey

  • Early IT & Telecom Roles:
    Began as an IT programmer and moved into business development at Bharti Airtel,
    SIFY, and Reliance, exceeding targets and pioneering Chennai’s first
    1,000-order broadband campaign.
  • Elite Elevators – Global Head, Sales:
    Expanded operations across India, Australia, and Malaysia; achieved
    200% YoY growth in Australia and scaled annual unit sales from 100+
    to over 1,500 within three years, driving revenues to ₹225 Cr annually.
  • BRIO Elevators & Claro Windows:
    Applies global experience across India, Australia, Malaysia, UAE,
    North America, Africa, and Canada to architect BRIO’s sales
    infrastructure and launch Claro’s luxury fenestration franchise model.
  • Launched Claro Windows in 2025 with a vision to redefine modern architecture
    through minimalist openings.


Industry Expertise & Specializations

  • Franchise Development & Operations
  • B2C & B2B Sales Strategy
  • Domestic & International Market Expansion
  • Data-Driven Business Planning & P&L Ownership
  • Channel Partner Management & Leadership Mentorship (100+ leaders coached)
  • Business Turnaround & High-Velocity Growth Execution


Signature Contributions

  • Scaled BRIO Elevators to 400% growth
  • At Elite Elevators:
    1. Grew annual unit sales from 100+ to over 1,500
    2. Accelerated revenue to ₹225 Cr annually
    3. Built high-performance sales programs across global teams
  • Built robust SOPs for premium sales, performance tracking, and mentorship,
    grooming 100+ leaders globally


Educational Background

  • MCA – Master of Computer Applications
  • MBA – Master of Business Administration


Awards & Recognitions

  • Multiple “Top 3 Performer” awards in telecom and technology
  • Recognized for pioneering broadband adoption in Chennai
  • Drove record-breaking international expansion at Elite Elevators


Leadership Quote

“I always believe: no pain, no gain. True growth begins outside the comfort zone.”


Public Presence

Active LinkedIn thought leader on scale-up strategy, franchise growth,
and luxury-brand expansion.


Personal Values & Beliefs

  • Clarity & Speed: Navigates complexity with sharp vision and execution
  • Data-First Decisions: Every pivot backed by analytics
  • People & Systems: Empowers entrepreneurs through scalable processes
  • Earth & Customer Centricity: Blends sustainability with premium experiences


Vision for the Future

  • Position BRIO Elevators as the world’s most trusted, design-forward luxury elevator brand
  • Position Claro Windows & Doors as a brand that opens hearts and frames family dreams